Serengetee Pop-Up
A traveling pop-up "store" housed in 4 recycled/remodeled shipping containers aimed to travel to college campus around USA to promote the retail brand, connect with the target market and communicate the causes and organizations which the brand gives back to.
HERE&NOW
HEREAFTER
SERENGETEE - SHARING YOUR ADVENTURE
The temporary experience campaign designed for SERENGETEE aims to connect the young brand with its audience via the sharing of personal stories and a common love for travel and adventure. Through the campaign, the audience will also get to know the regions and causes which the brand donates back to. HERE&NOW represents a personal encounter with the brand at the pop-up, whereas HEREAFTER establishes the continuous relationship and connection even upon the exit of the temporary structure.
